“UniCredit is one of the leading financial institutions in Europe . Since 2009-2010 seasons it has been a partner of the UEFA Champions League that is the organizer of the most popular and prestigious European football club competition. Because of coherent cooperation two “teams” strive to achieve common goals and victories.”
THE BRIEF HISTORY OF SPONSORSHIP
In 2009 the two parties have joined forces to enhance their visibility as brands across Europe, and especially in Central and East European countries.
In May 2011 UniCredit announced extension of the contract for the UEFA Champions League to the cycle 2012 – 2015. The renewal of the sponsorship for three more years is a clear confirmation of belief of the Group in being a European institution with a strong presence in its core markets including CEE.
Sponsoring the UEFA Champions League is a perfect fit for the Group, representing the best opportunity to reinforce its brand recognition in core markets. We feel “at home” when we think of the UEFA Champions League, because Europe is our home and we already play champions league in the financial industry.
The UEFA Champions League sponsorship connects and engages with people and supports UniCredit commitment to communities and the positioning as a real-life bank delivering sustainable benefits.
